So what is content marketing?
Put simply, it's about creating stuff that people want to read. That might be a great blog post, an industry news article, white paper or email newsletter - whatever it is that gets your customer excited.
Not only does publishing kick-ass content put you in Google's good books, but it shows that you're passionate, knowledgeable and serious about your business.
Great content will bring people to your site organically, and lead to conversion.
What we do
Industry news articles. In the world of content marketing, everyone loves a show-off. That means publishing relevant, in-depth and shareable industry news articles on your website.
And who better to write your news than an NCTJ-trained journalist and a Hubspot certified inbound marketer who have extensive experience writing for content for B2B and B2C audiences?
Blog posts. Well researched, sharable and unique posts will bring readers (and customers) back to your site again and again.
White papers. Want to generate leads, build your brand image, build up a mailing list and cement your reputation as a thought leader in your industry? No problem! A well put together white paper can deliver on all of those fronts and more, distinguishing you from the crowd and enhancing your credibility. Dominic has several years of experience in the production of white papers on topics as varied as artificial intelligence and 3D printing, for clients including NVIDIA and the International Atomic Energy Agency.
Social Media. Say hello to your new nest friend. Regularly sharing your content on platforms like Twitter, Facebook and Instagram will boost your readership and build your brand.
Alice has managed the social media accounts of a number of high profile clients, including a department store, luxury hotel and social media application. She is truly a social media manager for all seasons, and is a safe pair of hands for your business' Twitter password.